Zalando, European leading online fashion and lifestyle retailer, partnered with Sephora, the world’s leading omnichannel prestige beauty retailer. This strategic partnership brought together Zalando’s unparalleled customer experience with Sephora’s carefully curated beauty. I was responsible for imagining the first concepts to seamlessly integrate the Sephora brand into the Zalando ecosystem. The objective was to position Sephora as a premium brand with dedicated homepages and a custom visual treatment that was iterated multiple times. I created the designs of multiple instances across the customer journey for desktop and the mobile app that were presented in the initial pitch to Sephora.