Product Design for digital freedom
Product Design
for digital freedom
Product Design
for digital freedom
End-to-end
End-to-end
Product Design
Product Design
for
for
Hey, INMA here. I'm a seasoned PRODUCT DESIGNER crafting seamless experiences for TOP CONSUMER BRANDS. As a proud GENERALIST, I tackle products from early DISCOVERY to final DELIVERY.
Hey, INMA here. I'm a seasoned PRODUCT DESIGNER crafting seamless experiences for TOP CONSUMER BRANDS.
As a proud GENERALIST, I tackle products from early DISCOVERY to final DELIVERY.
Hey, INMA here. I'm a seasoned PRODUCT DESIGNER crafting seamless experiences for TOP CONSUMER BRANDS. As a proud GENERALIST, I tackle products from early DISCOVERY to final DELIVERY.
After years designing PRODUCTS FOR MILLIONS, I'm now channeling that expertise to Web3 and CRYPTO. My mission is to make these technologies as intuitive and accessible as the everyday tools we rely on.
After years designing PRODUCTS FOR MILLIONS, I'm now channeling that expertise to Web3 and CRYPTO. My mission is to make these technologies as intuitive and accessible as the everyday tools we rely on.
After years designing PRODUCTS FOR MILLIONS, I'm now channeling that expertise to Web3 and CRYPTO. My mission is to make these technologies as intuitive and accessible as the everyday tools we rely on.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
Marie-Pierre Blanchette
Head of Design at Zalando
Inma marries deep empathy to rigorous methodology in solution design, always placing the user at the heart of her decision-making and informing execution with business strategy and market best practices. She creates space for innovation by questioning the status quo, leading initiative with a strong sense of purpose and a keen eye for details and art direction. She excels in fast-paced environment, while being a precious collaborator in cross-functional teams and a trusted partner to stakeholders.
Jan Hegewald
Head of Engineering at Zalando
I truly enjoyed the collaboration with Inma. The engineers could always fully rely on her delivering in time, while she included them in the process to early check for feasibility and gather feedback. This contributed to a great productivity of the team that was always under high pressure due to tight deadlines. I highly recommend her as a very talented designer for complex digital user experiences. She is also a great team player and it is a pleasure to work with.
Michael Lenihan
Founder & CEO at Public Sentiment
Inma has been a trusted, proactive, and skillful thought-partner and UX designer in building our start-up. She quickly and thoroughly became an expert on the work, helped think more carefully about the various stakeholders we're engaging, and took the initiative to reflect on their motivations, concerns, and challenges so that we could better deliver on our mission. Invaluable!
Senol Tas
Front-End Engineer at Magnolia
I highly recommend Inma as a top-notch UX designer and strategist. We collaborated on a design system, where she played a pivotal role. In addition to her exceptional design skills and strategic thinking, Inma spearheaded critical aspects of the project. She led the definition of design tokens, conducted a comprehensive audit of the legacy system, and created a well-thought-out strategy and project plan. Inma's dedication, attention to detail, and ability to drive impactful initiatives make her an invaluable team member.
My work
values
My work values
My work values
Communication
I prevent confusion by regularly sharing work in progress in the most convenient way for both parties. Open engagement fosters alignment and nurtures trust.
Communication
I prevent confusion by regularly sharing work in progress in the most convenient way for both parties. Open engagement fosters alignment and nurtures trust.
Communication
I prevent confusion by regularly sharing work in progress in the most convenient way for both parties. Open engagement fosters alignment and nurtures trust.
Design thinker
I ask questions, like many questions. Let’s find what works best for your specific situation by exploring and challenging ideas.
Design thinker
I ask questions, like many questions. Let’s find what works best for your specific situation by exploring and challenging ideas.
Design thinker
I ask questions, like many questions. Let’s find what works best for your specific situation by exploring and challenging ideas.
Big picture focus
I understand the problem before moving any pixel. I focus on the overarching strategy and don’t get lost in the day-to-day chaos.
Big picture focus
I understand the problem before moving any pixel. I focus on the overarching strategy and don’t get lost in the day-to-day chaos.
Big picture focus
I understand the problem before moving any pixel. I focus on the overarching strategy and don’t get lost in the day-to-day chaos.
SHARED VISION
I’m your design partner for as long as you need me. This means that, while I’m embarked in your project, your goals become mine.
SHARED VISION
I’m your design partner for as long as you need me. This means that, while I’m embarked in your project, your goals become mine.
SHARED VISION
I’m your design partner for as long as you need me. This means that, while I’m embarked in your project, your goals become mine.
Flexible setup
I can plug-in your team or work solo handling projects from kick-off to launch or jumping into the middle and hit the ground running.
Flexible setup
I can plug-in your team or work solo handling projects from kick-off to launch or jumping into the middle and hit the ground running.
Flexible setup
I can plug-in your team or work solo handling projects from kick-off to launch or jumping into the middle and hit the ground running.
Strategic balance
I know when to roll my sleeves and be scrappy, and when to stand firm and push back. I balance agility and excellence.
Strategic balance
I know when to roll my sleeves and be scrappy, and when to stand firm and push back. I balance agility and excellence.
Strategic balance
I know when to roll my sleeves and be scrappy, and when to stand firm and push back. I balance agility and excellence.
I’m Inma — a Senior Product Designer working independently. I bring the experience of working with robust cross-functional teams to help your business . My data-driven approach blended with the creative power of Design Thinking is here to offer a guiding hand.
Recently, I led the design efforts for personalized homepages at GetYourGuide, largest travel platform in Europe, contributing to the company's growth. Before that, I played a key role in establishing a design culture and implementing a Design System at Magnolia CMS.
As part of Zalando — Europe’s leading online fashion retailer, I shipped multiple products in the Beauty category during their partnership with Sephora, serving +50 million customers. Additionally, my work on an innovative feature for the BBVA banking app won the Bienal Iberoamericana de Diseño (BID 2020) on the Service Design category.
Download CVBased in Europe
Framework Thinker
Web3 / Crypto Enthusiast
Detail Oriented
CET Timezone
Remote Work FTW
Working with Global Teams
Based in Europe
Framework Thinker
Web3 / Crypto Enthusiast
Detail Oriented
CET Timezone
Remote Work FTW
Working with Global Teams